The Cape Race
Interview by
Kirsty Wood
with
Matt Sayward - Guitarist
on
08 August 2011
Following a huge influx of downloads of mini-album "Now, Voyager", guitarist Matt Sayward from The Cape Race explains why the band chose to give the album away for free, how people have reacted to it, and what the band will do next.
Why did you choose to give “Now, Voyager” away for free?
Ultimately, because we thought it would mean more people would hear it. Our thinking was that if people are unfamiliar with something, there isn't that much incentive to take a chance on it spend money - so hopefully by doing this we will have a good few people hooked who will pay for whatever we do next.
What has the reaction been to the album so far?
The reaction has been phenomenal, honestly. We're just over a month past the release date, and we've shifted thousands and thousands of downloads. Way than I thought we would do. It's insane when you consider that we've only had 7 minutes of music out there to listen to beforehand. Long live word of mouth!
The songs on the album range quite a lot in terms of the different emotions they cover, are your songs always written about personal experiences?
Most of the time, yes. There's lots of little nods to specific locations and of times things that we've experienced as a band or that David (who writes 99% of the lyrics - every now and then one of the rest of chips in a line!) has gone through.
Every now and then we have a few things that have been inspired by something we've watched or read. They're Young, They're In Love is actually loosely based on the story of Bonnie & Clyde (the caption on the tagline of the original film is 'They're young, they're in love, and they kill people' - dark!) and the purple Cadillac line is a nod to the film True Romance.
What is your favourite song from “Now, Voyager?”
It fluctuates every day. When we were writing, it was Little Whites, then it was Now, Voyager itself and now I'm really getting into Bets again. Before the record came out, we weren't playing that one live as much but it seems to be quite a fan favourite, so we've just started putting it back into the set again, so I've been listening to it quite a bit to get back into playing it. It's a really sad and very personal track for Dave, and the vocal take on it is just so raw. I remember listening to it word-by-word as I was double-checking the lyric book for the record and it's honestly quite harrowing. I love it.
What was the reasoning behind making a video for each track and do you have input into the concepts of the videos?
Well, we recorded our mini-album with Peter Miles, who is comfortably one of, if not my favourite producers in the country - you get what you pay, and the recording process was quite expensive. We don't have the most money in the world, and there's no major label pumping money into The Cape Race - so we tried to think of a clever way we could maximise the release cycle of this record. It seems most EP and mini-albums have one single or video and that's your lot, so we thought we'd make a video for every track and stagger it throughout the year so we can make the most of it.
We're doing them all with Duncan Howsley at LAB Exposure, who is one of our best friends. We totally have input into the concepts, yes. The Reprieve has been the hardest one to pull off so far, we scripted that one ourselves and pulled in favours from every direction we could - everything from the dancers and the mime to the lighting in that video came as a result of being cheeky to a friend. I couldn't be happier with how it came out if I tried though!
Are you planning to tour the album?
When it seems like the demand is right for a tour, then we will tour. For now, we're more than happy to taking the opportunities that present themselves to account for ourselves. We're over touring up and down the country and playing to no-one. People always talk about paying your dues but if you're clever enough about it, it can be unnecessary.
What’s next for the band?
A follow up record! We've probably got about halfway into writing a full length. There's 4 or 5 totally finished songs that I know we are definitely going to make it onto whatever comes next and probably about fifty unfinished ones to mine for diamonds.
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